The best product for fine hair. Easiest way to get volume.
When it comes to luxury haircare, innovation is everything. Enter Percy & Reed’s Volumising Treatment Foam, a revolutionary product that promises to redefine the way we think about volume. Whether you're channeling the effortless, bouncy blowout Beyoncé rocked in the '90s, sporting Sabrina Carpenter's voluminous waves, or embracing the dreamy bouncy bangs of Camila Cabello, this is the product for you.
In a world where many volumising treatments leave us battling sticky residues or the burden of heat-styling, Percy & Reed’s latest innovation offers a solution that’s both chic and effortless. This in-shower treatment delivers the ultimate lift, creating full-bodied volume while nourishing your hair from root to tip. It’s a game-changing formula that effortlessly balances strength, shine, and volume—allowing you to embrace your best hair day, every day.
Paul ‘Percy’ Percival, Co-Founder of Percy & Reed, reveals:
"This treatment is a game-changer for anyone struggling with flat, lifeless hair."
Why This Volumising Treatment is a Cut Above the Rest
Volumising products often present a challenge—too heavy, too sticky, or overly complicated. Percy & Reed’s Volumising Treatment Foam redefines the experience, offering a luxurious, effortless solution that defies convention.
A Weightless Innovation – Unlike conventional styling mousses or creams, this rinse-out treatment adds a noticeable boost without weighing hair down or leaving behind unwanted residue.
In-Shower Efficacy – Applied to damp, freshly cleansed hair, the foam works its magic deep within the strands, fortifying hair from the inside while delivering long-lasting lift that won’t fall flat by the time you step out the door.
Hair Health – It’s not just about height; it’s about hair health. Infused with Aloe Vera, Pro Vitamin B5, and Natural Betaine, this treatment doesn’t just create volume—it strengthens, hydrates, and enhances your scalp’s health, leaving you with smoother, more resilient hair.
Seamless & Sustainable – Not only is this product effective, but it’s also thoughtfully designed with eco-conscious packaging, with the lid and pump removable so it’s easy to recycle. Plus, it’s vegan-friendly and free of silicones, ensuring that every step of your routine is as sustainable as it is luxurious.
The Science Behind the Lift
What sets this treatment apart is its fusion of advanced ingredients, carefully crafted to create that perfect volume boost. A blend of Copolymer of Hydrolysed Wheat Protein and a Cationic Monomer work together to lift hair at the roots, while enhancing fullness and maintaining softness. Meanwhile, Pro Vitamin B5 nourishes hair at the fibre level, helping to thicken each strand, reduce breakage, and smooth split ends. The result? Hair that’s not only fuller but healthier and more radiant, too.
How to Incorporate It Into Your Routine
What’s even better about this Volumising Treatment Foam is how seamlessly it fits into your existing haircare ritual. No extra time, no complicated steps—just effortless volume with every wash.
- After shampooing, apply the foam generously to damp hair, focusing on the roots for maximum lift.
- Work the product through the mid-lengths and ends, using your fingers or a comb.
- Leave the treatment on for up to five minutes before rinsing thoroughly.
- Style as desired, and revel in the fuller, healthier, and incredibly glamorous results.
Available Now – Your New Haircare Essential
Ready to level up your hair game? The Percy & Reed Volumising Treatment Foam is now available for £28, offering you a new era of volume where cutting-edge science meets luxurious, effortless styling.
Whether you’re after the 90s blowout of your dreams or just want to add a little extra oomph to your natural curls, this product delivers the volume, strength, and shine you’ve always wanted—without the fuss. It's time to say goodbye to flat, lifeless hair and hello to the healthy, bouncy hair you've been dreaming of.
Available at Sephora, M&S, John Lewis, Face The Future and other leading beauty retailers.
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